“Gofuku no Hi” (呉服の日) is coming soon !
It is May 29th.

“Gofuku no Hi” means Kimono day, made from the word play “GO(5)-FU(2)-KU(9)”.
Many Kimono shops provide discount sales on the day with pricing 5,290 Yen or 52,900 Yen on most of their Kimono products.

By the way, “Gofuku” is another naming of  Kimono, meaning cloths of “Go”(呉), the ancient name of the country, a part of current China in the 3rd century.
So, allegedly the origin of Kimono, whose way to wear is to lay left side on the right , came from “Go”

We are also planning to “Gofuku no Hi” sales with new products on our website, such as “Yukata” (浴衣) and ”Noren”(暖簾).

As many people may know, “Yukata” is casual summer Kimono. Japanese people enjoy wearing “Yukata” especially on summer festivals, called “Matsuri”(祭り) in Japanese, or fireworks display.
Here, you can see many non-Japanese people are enjoying “Yukata”, as well !

“Noren” is traditional Japanese fabric dividers, hung between rooms, on walls, in doorways, or in windows. They usually have one or more vertical slits cut from the bottom to nearly the top of the fabric, allowing for easier passage or viewing.

"Unagi" restaurant

"Unagi" reataurant 2

They are mainly used by shops and restaurants playing many roles such as a means of protection from sun, wind and dust, advertising, and signs for showing the shops and restaurants are open for business. If they are taken down from the entrance, it means that the shops and restaurants are closed.

Both “Yukata” and “Unagi” are kinds of summer feature that you may hear about in various opportunities in near future.

You will find them soon !